
A reflection on the milestones we are taught to chase, the pressure to appear successful, and the question of whose expectations we are trying to meet.
Culture, Media and Society.
Shay Smith-Jaffer is the founder and editor of Leshai, a journalist and creative writer interested in the ways culture, media and the internet shape how we see ourselves and the world around us. Her writing explores social issues, mental health, relationships and the ideas influencing everyday life, often breaking down complex or controversial topics into conversations that are accessible, thoughtful and honest. When she’s not writing, she’s probably watching a film, reading a book or discovering a new business endeavour.

Shay Smith-Jaffer is the founder and editor of Leshai, a journalist and creative writer interested in the ways culture, media and the internet shape how we see ourselves and the world around us. Her writing explores social issues, mental health, relationships and the ideas influencing everyday life, often breaking down complex or controversial topics into conversations that are accessible, thoughtful and honest. When she’s not writing, she’s probably watching a film, reading a book or discovering a new business endeavour.
Toronto, Canada
A reflection on the milestones we are taught to chase, the pressure to appear successful, and the question of whose expectations we are trying to meet.
By Leshai Smith-Jaffer · Oct 11 · 10 min
Low-maintenance relationships sound ideal until money, responsibilities and the realities of building a life together complicate the picture.
By Leshai Smith-Jaffer · Oct 11 · 8 min
A strange, quiet and existential dystopian novel about what happens when everything you’ve ever known is taken away.
By Leshai Smith-Jaffer · Sep 17 · 5 min
A Media Studies graduate’s question about influence, identity, childhood, algorithms and how much of ourselves is actually us.
By Leshai Smith-Jaffer · Sep 16 · 7 min
Twelve go-to pieces for a late-’90s and early-2000s fall wardrobe: a little Rory, a little Charmed and a little chaos.
By Leshai Smith-Jaffer · Sep 16 · 8 min
A ranked list of cozy, spooky, nostalgic and just-dark-enough watches for every blanket season mood.
By Leshai Smith-Jaffer · Sep 15 · 13 min
Red Pill content rarely introduces itself as misogyny. It often arrives disguised as confidence, dating advice and a promise to explain why you feel insecure.
By Leshai Smith-Jaffer · Sep 14 · 13 min_518ad7b5.jpg)
A campaign for Novig puts Sydney Sweeney at the centre of a sports conversation. But if the sports equipment is only the backdrop, what exactly are we being asked to look at?
By Leshai Smith-Jaffer · Sep 16 · 8 min